Insight and advice from our expert team.

The vast development in technology and advancements have become more accessible to the public, allowing people to utilize these changes to better their businesses.

Search engine optimization or SEO is a competitive field with tons of websites vying for the same keywords. And as the web expands to accommodate more websites and businesses, the competition pool will get larger and larger.

Brand awareness can be achieved through different forms such as blogs, ads, and customer feedback. Many businesses invest in marketing and copywriting agencies to boost their brand and gain customers. If you are new to marketing, you may wonder: why does brand awareness matter?

The tech industry can have some of the most progressive and fast-paced developments. Aside from the products and services offered, another way these companies can stand out from the pack is by having a distinct brand.

The most recognizable businesses of today are successful due to their ability to remain relevant—and that’s a fact!

Many up-and-coming brands and startups know that search engine optimization (SEO) is a must if you want to grow your operations quickly and get sustained commercial demand for your products and services.

Have you noticed that your website’s bounce rate has slowly been increasing? Business owners and their digital agency might be startled at this section of their website data, especially since it entails that site visitors are clicking off immediately.

Most B2B companies today already know the value of content marketing in brand awareness and boosting sales. Your content should give you a strategic edge—here are some things you could do to ensure that it does.

Keep in mind that rebranding doesn’t happen overnight, as it’s a long-term process. Because of this, you have to be patient by constantly monitoring your branding strategies and making some tweaks here and there until you have finally grown your brand!

You may be wondering how telling a story can add value to your marketing efforts, so we’re here to explore how genuine branding can ultimately drive sales to your business.

People know that SEO can put their brand on the digital map and boost their visibility, but it’s easy to overlook the little ranking factors when things like mobile-friendliness, easy navigation, and keywords dominate SEO.

Simply put, hyper-optimization is the process of going above and beyond for your SEO efforts. Apart from doing keyword research and integrating these into your content, you’ll need to make sure it is relevant to your target audience and sounds natural.

In modern design concepts, a good design doesn't only have an impressive layout; engagement and interaction are now big factors that are considered in every design process. Why?

If you have a brand new website, you need to generate as many backlinks as possible so it can rank on search engines and bring clients to your door.

Social media marketing has created a whole new branch of advertising in the digital age. It has become wholly necessary in the modern age, especially in the pandemic era. It is impossible to survive without it now, especially if your business caters to individual consumers.

It's more important than ever to have strategic branding going for your business. Thankfully, there are several things that can help your company or organization shift its marketing.

Writing faster does not mean your copy’s quality becomes poorer—the more experience you have, the easier it is to come up with an effective copy.

Measuring your brand’s performance will help you determine whether your marketing strategies are helping you achieve your goals or not. Numbers will tell you if you should keep going or if it’s time to consult a digital agency to help you with your branding.

A comprehensive SEO strategy isn’t merely reliant on relevant keywords and a good-looking website.

The online world of business is now dominated by tons of digital marketing tools. With different methods used for both long-term and short-term growth, there is simply an unlimited potential for digital marketing techniques.

The business landscape is an ever-evolving workforce. The most successful corporations are those that can stay relevant by adapting with the times, while others fall behind as it fails to tap into a modern market.

Web design is one of the many factors that can affect user experience. Today, search engines, specifically Google, have become more user-focused. This essentially means that websites must aim to optimize their pages based on their customers’ needs.

Some industries may need to stay more up-to-date with current news, while others will get more exposure by covering viral content. Read more in the blog.

If you’re familiar with the concept of search engine optimization, then chances are you’ve heard about backlinks.

Writing persuasive and good copy is essential for any marketing strategy. A growing number of businesses are discovering how important it is, especially now that SEO strategies are an integral part of any enterprise’s brand identity.

If there's anything you should know about running a business, it's that your company will never operate alone. The internal machine of your business compromises you and your team.

This guide will discuss three practical tips that are pivotal to your website’s transition into an intriguing minimalist setup. Take this as an opportunity to take advantage of web design and development trends that entice users and encourage customers to support your company.

A top listing in Google means driving more traffic to your website, establishing your credibility, attracting new customers, and expanding your business opportunities. You can achieve all these by utilizing search engine optimization (SEO) effectively.

Blogging allows businesses to expound on their unique selling points and helpful information to relevant readers, but does it play a pivotal role in your SEO strategy today?

2020 has thrown thousands of businesses in for a loop, but 2021 brings new beginnings. With a vaccine in sight, the world may settle into a new kind of business as usual, but you’ll have to remain agile to stay competitive. Here’s how to reshape your digital marketing playbook for 2021.

It might be tempting to do everything on your own and hold off the branding until later—but the truth is that it is best to finish branding as soon as possible with a digital agency that you can rely on. This is to make sure that everything is aesthetically sound and consistent from the get-go!

If you want your business to stand out in this category, your website needs to look reliable and advanced.

A keen eye on what is communicated through text and content will help convince customers that you know what you are talking about, and that the path to your product is one that is clear and focused.

Choosing between employing a team to do work as contracted employees or gunning for a subscription-based creative agency will have its own pros and cons. It all depends on the goals you have set for your company and how well each will fit with your business structure.

When it comes to B2B marketing and sales, the cycles can last anywhere from two months to half a year. In this field, patience is a must to truly succeed and connect with your clients.

If your business was a person, its head would be the logo; marketing plans and business strategies would be its organs; your brand's purpose would be the heart; and your content and copy would be the blood flowing through the brand's system.

One concept that has become the subject of regular conversation in the field of brand marketing is the Design Sprint, especially after the release of “Sprint” by Jake Knapp. As the book grew to top the New York Times Best Seller list charts, many agencies began to change how they build brands.

If you have not been achieving remarkable growth despite your efforts in refining your product or service, maybe it’s not where the problem lies. It’s possible that your current marketing and advertising efforts—or the lack of them—are sabotaging your growth and potential.

Branding your company goes beyond just a memorable logo. It’s more than aesthetics and color choice. Proper branding should be able to create strong public perception of your company, service, reputation, logo, and marketing.

There’s one question that you need to ask yourself: Are you using the right strategies to drive your brand growth as well?

Content marketing is an integral part of your website’s engagement with its target audience and searchability on reliable platforms.

While keeping your brand fresh while staying true to your voice is essential to standing out from the crowd, that doesn’t mean you’ll have to follow every design trend.

Grapheec is excited about this new phase as a Google Cloud Partner. We will begin rolling out in late November a limited time discounted price for the G Suite product.